HubSpot & Pardot Enablement.

Five artifacts for the Palladin marketing team's move between Pardot and HubSpot — 101 primers for both platforms, a side-by-side translator, a full-ladder cost matrix, role-specific cheatsheet playbooks, and the internal StratApex Assist offer positioning.

Public reference · 4 artifacts

Pick where to start

Start here

101 Primer + Translator + Resources

Four-tab artifact: HubSpot & Pardot 101 side-by-side, the HubSpot ↔ Pardot vocabulary translator, plus official resource link-outs for each platform.

Quick reference

Translator (standalone)

The same vocabulary translator as a focused single-page reference. Filter by parity (Match / Diff / Gap) and search by concept. Use when you just need to look up a term fast.

Buyer comparison

Capability + Cost Matrix

Full ladder: Pardot Growth/Plus/Advanced/Premium × HubSpot Starter/Pro/Enterprise. Twenty capability rows. Hover any cell for the caveat. Pricing as of May 2026 — verify before quoting.

Operator playbook

Cheatsheets — Admin & Consultant tracks

Four full playbooks: Pardot Admin, Pardot Consultant, HubSpot Admin, HubSpot Consultant. Six sections each. Print-friendly — one tab per page.

Internal only · do not share externally

Internal positioning

Market Offer — StratApex Assist

Internal-only positioning doc for the MAP migration enablement offer. Tier-paired (Good / Better / Incredible), Schedule B mechanics, whitelist economics for Palladin resale. Do not share externally — public-facing brochures live in the Marketing-Assist folder.

Brand toggle: the artifacts ship in Palladin branding (purple/teal/white). The IGA-branded versions of the public pieces live at learn.stratapex.app/marketing/tools/ behind the IGA preview gate.

Where you are: internal.palladintech.app/learn/marketing/tools/ — first topic in the Marketing discipline. ↑ Back to all disciplines